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Equinox

Member Experience

How can we use technology to support the quality of classes while facilitating a more seamless member experience?

Working with the insanely talented team at HUSH, we focused on improving flow across member touch-points within clubs across the US. We analyzed, workshopped, and ultimately designed and deployed a flexible, scaleable check-in and class information system that allows for variance among club footprints, class capacities and equipment needs, and accommodates future product and service developments.

 
 

Additionally we encouraged awareness and accountability among members through direct visual and interactive information, removing friction from instructors and operations personnel. 

 
 
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As a result, we empowered trainers to stay focused on starting classes on time and members to remain excited about their participation.

– Designed at HUSH for Equinox – Role: Service and Experience Design Strategy