Interactive Traveling Pop-Up
How can we revitalize the perception of a brand by empowering and enticing millennials to engage in a new digitally intuitive way?
In conjunction with the launch of Lancôme’s two biggest products for the millennial market, we set out to revitalize the perception of the brand through a multi-city traveling pop-up.
Beyond being an activation targeted to a younger customer base, we conceived the pop-up as a test-bed for future in-store technology. We designed and developed a Smart Vanity Mirror with Facial Recognition and a Gestural Interface for effortless interaction and product trial.
The Mirror also doubled as a Social Gateway, connecting on-site customers with their friends via Live Peer-Peer Video for instant feedback on their looks. The Photo Booth and Product Detail features allowed customers to save and share looks via customizable profiles within an intuitive digital interaction.
The pop-up welcomed several thousand guests who engaged in a new spontaneous and playful relationship with Lancôme. Facilitating a fluid experience and thoughtful interaction was the key to project’s success and recognition.
2017 Experience Design & Technology - Silver Winner - Event Marketer Best Gesture-based Event Interactive
Produced with Lancôme, [a] Non Agency and SoHo Experiential.