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2018 COPY Projects


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2018 COPY Projects


 

Some questions we've been asked to solve:

 
 

verizon

How can a telecom giant reimagine its retail presence to express a new strategy focused on seamless digital experiences for its customers?

Facebook

How can the idea of a global community manifest in a physical space, while also promoting tools for creativity?

 
 

Uber

Can a digital service's ethos also be extended across physical locations, particularly for a company wide retreat intended to invigorate and grow partner loyalty?

Lancôme

How can we revitalize the perception of a brand by empowering and enticing millennials to engage in a new digitally intuitive way?

 
 

MoMA

How does one introduce a digital fingerprint of a museum’s collection in a contextual, elevated and relevant manner, while also welcoming and inspiring 9000 visitors a day?

Mode Suisse

How can a fashion show celebrate a variety of designers while still maintaining an overarching visual identity year to year?

 
 

Saks 5th Avenue

Can an interactive multiplayer holiday window engage and excite the attention of a wide age group?

American Express

How can we bring the magic of Kusama Infinity Mirror Rooms to an exclusive branded event?

 
 

St. Thomas Hospital

Can you develop a human-scale environment resembling a neuronal network that neurologists can interact with?

111 W 57th St

How can we use lighting design to give life to a new feminine and ephemeral presence within the otherwise masculine skyline of Manhattan?

 
 

Frank Gehry

How can a lighting spectacle unveil the beauty of the architectural complexity and sophisticated construction techniques of an iconic building?

 
 
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Studio | Thinkcraft: Interactive Experiences | NYC


Thinkcraft is an experience driven design studio.  We champion human centered design to create engaging and interactive experiences across physical spaces.

From hospitality and retail - to arts and culture, we partner with clients to enrich the relationship with their audience.

Drawing from architecture, sociology and the arts, our work is grounded in empathy, sense and behaviour.  We believe in the power of spaces that people want to come back to.

Studio | Thinkcraft: Interactive Experiences | NYC


Thinkcraft is an experience driven design studio.  We champion human centered design to create engaging and interactive experiences across physical spaces.

From hospitality and retail - to arts and culture, we partner with clients to enrich the relationship with their audience.

Drawing from architecture, sociology and the arts, our work is grounded in empathy, sense and behaviour.  We believe in the power of spaces that people want to come back to.

Services | Thinkcraft: Storytelling - Digital - Activations | NYC


Services | Thinkcraft: Storytelling - Digital - Activations | NYC


 

Services:

 

Strategy

Research + Analysis + Insights
Systems Thinking
KPI Definition
Concept Development
Blueprint Development

Design

Service Design
Spatial Planning
Environmental Design
Interaction Design + UX + UI
Event + Exhibit + Activation

Development

Graphic + Creative Direction
Narrative + Storytelling
Motion Graphics + Animation
VR + AR + VFx
Digital Tools + Interfaces
Software Development

Implementation

Fabrication
Vendor Management
Installation + Integration + Maintenance
Build Oversight

 
 

 

Impact

Customer Experience
Brand Awareness
Customer Relationship
Audience Engagement
Social Behaviour

Metrics

To set a high bar for ourselves and our partners, we strive to develop meaningful and measurable metrics for every new partnership and project we take on.

 

Lancome Traveling Pop-Up


Lancome Traveling Pop-Up


  Lancôme

   Interactive Traveling Pop-Up

How can we revitalize the perception of a brand by empowering and enticing millennials to engage in a new digitally intuitive way?

In conjunction with the launch of Lancôme’s two biggest products for the millennial market, we set out to revitalize the perception of the brand through a multi-city traveling pop-up.

Beyond being an activation targeted to a younger customer base, we conceived the pop-up as a test-bed for future in-store technology. We designed and developed a Smart Vanity Mirror with Facial Recognition and a Gestural Interface for effortless interaction and product trial.

 

 

The Mirror also doubled as a Social Gateway, connecting on-site customers with their friends via Live Peer-Peer Video for instant feedback on their looks. The Photo Booth and Product Detail features allowed customers to save and share looks via customizable profiles within an intuitive digital interaction.

The pop-up welcomed several thousand guests who engaged in a new spontaneous and playful relationship with Lancôme. Facilitating a fluid experience and thoughtful interaction was the key to project’s success and recognition.

2017 Experience Design & Technology - Silver Winner - Event Marketer Best Gesture-based Event Interactive

Produced with Lancôme, [a] Non Agency and SoHo Experiential.