Studio | Thinkcraft: Interactive Experiences and Design | NYC
Thinkcraft is an experience driven design studio.
We lead with sensorial, behavioural and empathic design to achieve rich engagement, belonging and deeper connections for clients and audiences.
We partner with clients to develop curated events, retail pop-ups, branding systems, interactive content, hospitality driven service models, spatial blueprints, and bring life to environments across the globe.
Studio | Thinkcraft: Interactive Experiences and Design | NYC
Thinkcraft is an experience driven design studio.
We lead with sensorial, behavioural and empathic design to achieve rich engagement, belonging and deeper connections for clients and audiences.
We partner with clients to develop curated events, retail pop-ups, branding systems, interactive content, hospitality driven service models, spatial blueprints, and bring life to environments across the globe.
Services:
Consulting
We consult with clients on branding, strategy, technology, graphic and environmental design, building teams and providing frameworks to tackle problems they need to solve with utmost urgency, efficiency and grace.
Design
We partner with clients as their right hand, eyes, and shepherds of good taste and lasting impact from nascent stages of an idea to mass market product launches. Think of this as a vertically integrated holistic partnership.
Culture / Curation
We create opportunities for new ways of public interaction, bringing both playfulness and mindfulness back into public spaces, while dedicating part of our time to create experiences that have a positive impact in society.
Projects | Thinkcraft: Installations - Lighting - Content | NYC
Projects | Thinkcraft: Installations - Lighting - Content | NYC
Some questions and experiences we've focused on:
111 W 57th St
How can we use lighting design to give life to a new feminine and ephemeral presence within the otherwise masculine skyline of Manhattan?
ThoughtWorks AR
How do you extend an already established brand voice, while remaining true to the essence of the original identity?
Frank Gehry
How can a lighting spectacle unveil the beauty of the architectural complexity and sophisticated construction techniques of an iconic building?
Brancusi Augmented @ MoMA
Can we expand the life of artworks through deeper engagement and contextual understanding?
Studio | Thinkcraft: Interactive Experiences | NYC
Thinkcraft is an experience driven design studio. We champion human centered design to create engaging and interactive experiences across physical spaces.
From hospitality and retail - to arts and culture, we partner with clients to enrich the relationship with their audience.
Drawing from architecture, sociology and the arts, our work is grounded in empathy, sense and behaviour. We believe in the power of spaces that people want to come back to.
Studio | Thinkcraft: Interactive Experiences | NYC
Thinkcraft is an experience driven design studio. We champion human centered design to create engaging and interactive experiences across physical spaces.
From hospitality and retail - to arts and culture, we partner with clients to enrich the relationship with their audience.
Drawing from architecture, sociology and the arts, our work is grounded in empathy, sense and behaviour. We believe in the power of spaces that people want to come back to.
Services | Thinkcraft: Storytelling - Digital - Activations | NYC
Services | Thinkcraft: Storytelling - Digital - Activations | NYC
Services:
Strategy
Research + Analysis + Insights
Systems Thinking
KPI Definition
Concept Development
Blueprint Development
Design
Service Design
Spatial Planning
Environmental Design
Interaction Design + UX + UI
Event + Exhibit + Activation
Development
Graphic + Creative Direction
Narrative + Storytelling
Motion Graphics + Animation
VR + AR + VFx
Digital Tools + Interfaces
Software Development
Implementation
Fabrication
Vendor Management
Installation + Integration + Maintenance
Build Oversight
Impact
Customer Experience
Brand Awareness
Customer Relationship
Audience Engagement
Social Behaviour
Metrics
To set a high bar for ourselves and our partners, we strive to develop meaningful and measurable metrics for every new partnership and project we take on.
2017 Projects
2017 Projects
Some questions we've been asked to solve:
verizon
How can a telecom giant reimagine its retail presence to express a new strategy focused on seamless digital experiences for its customers?
How can the idea of a global community manifest in a physical space, while also promoting tools for creativity?
Uber
Can a digital service's ethos also be extended across physical locations, particularly for a company wide retreat intended to invigorate and grow partner loyalty?
Lancôme
How can we revitalize the perception of a brand by empowering and enticing millennials to engage in a new digitally intuitive way?
MoMA
How does one introduce a digital fingerprint of a museum’s collection in a contextual, elevated and relevant manner, while also welcoming and inspiring 9000 visitors a day?
Mode Suisse
How can a fashion show celebrate a variety of designers while still maintaining an overarching visual identity year to year?
Saks 5th Avenue
Can an interactive multiplayer holiday window engage and excite the attention of a wide age group?
American Express
How can we bring the magic of Kusama Infinity Mirror Rooms to an exclusive branded event?
St. Thomas Hospital
Can you develop a human-scale environment resembling a neuronal network that neurologists can interact with?
111 W 57th St
How can we use lighting design to give life to a new feminine and ephemeral presence within the otherwise masculine skyline of Manhattan?
Frank Gehry
How can a lighting spectacle unveil the beauty of the architectural complexity and sophisticated construction techniques of an iconic building?
Facebook GMSS
Facebook GMSS
B2B - Global Marketing Summit
Can a global summit of 5000 people feel intimate and deliver an inspiring, educational, and rewarding experience?
Facebook asked us to develop distinct experience concepts for their annual Global Marketing Summit at a point in time when conversation about ethics and inclusivity are occurring on a global scale, while they are making breakthroughs with Augmented Reality and AI platforms.
Bringing together 5000 people to intimately relate to one another while also interacting with spaces in a profoundly new way, delivered an experience that both surprised and delighted attendants.
Spring-boarding off Facebook’s core values we aimed to bring something different to the conference platform by developing and seamlessly incorporating activations and art interventions within the space.
We designed the spatial layout and flow to minimise wait times for activations and talks - while also creating nooks and areas where attendees could gather in more intimate places, facilitating deeper interaction. Attendees were further rewarded through interactive and collaborative games specifically aimed at encouraging heuristic understanding of advanced technologies and tools, as well as interaction and play with attendees outside of one's usual social circles.
We emphasised the notions of community, inclusivity, agency, autonomy and self-expression as elements that were integrated into the activities and activations over the course of the summit programming in order to empower attendees and encourage discourse on the sometimes uncomfortable problems that arise within global communities such as Facebook.
– Developed with Magnetic for Facebook