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Studio | Thinkcraft: Interactive Experiences and Design | NYC


Thinkcraft is an experience driven design studio. 

We lead with sensorial, behavioural and empathic design to achieve rich engagement, belonging and deeper connections for clients and audiences.

We partner with clients to develop curated events, retail pop-ups, branding systems, interactive content, hospitality driven service models, spatial blueprints, and bring life to environments across the globe.

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Studio | Thinkcraft: Interactive Experiences and Design | NYC


Thinkcraft is an experience driven design studio. 

We lead with sensorial, behavioural and empathic design to achieve rich engagement, belonging and deeper connections for clients and audiences.

We partner with clients to develop curated events, retail pop-ups, branding systems, interactive content, hospitality driven service models, spatial blueprints, and bring life to environments across the globe.

 

Services:

Consulting

We consult with clients on branding, strategy, technology, graphic and environmental design, building teams and providing frameworks to tackle problems they need to solve with utmost urgency, efficiency and grace.

Design

We partner with clients as their right hand, eyes, and shepherds of good taste and lasting impact from nascent stages of an idea to mass market product launches. Think of this as a vertically integrated holistic partnership.

Culture / Curation

We create opportunities for new ways of public interaction, bringing both playfulness and mindfulness back into public spaces, while dedicating part of our time to create experiences that have a positive impact in society. 


Projects | Thinkcraft: Installations - Lighting - Content | NYC


Projects | Thinkcraft: Installations - Lighting - Content | NYC


 

Some questions and experiences we've focused on:

verizon

How can a telecom giant reimagine its retail presence to express a new strategy focused on seamless digital experiences for its customers?

Uber

Can a digital service's ethos also be extended across physical locations, particularly for a company wide retreat intended to invigorate and grow partner loyalty?

MoMA

How does one introduce a digital fingerprint of a museum’s collection in a contextual, elevated and relevant manner, while also welcoming and inspiring 9000 visitors a day?

Saks 5th Avenue

Can an interactive multiplayer holiday window engage and excite the attention of a wide age group?

 

111 W 57th St

How can we use lighting design to give life to a new feminine and ephemeral presence within the otherwise masculine skyline of Manhattan?

 

ThoughtWorks AR

How do you extend an already established brand voice, while remaining true to the essence of the original identity?

facebook

How can the idea of a global community manifest in a physical space, while also promoting tools for creativity?

Lancôme

How can we revitalize the perception of a brand by empowering and enticing millennials to engage in a new digitally intuitive way?

Mode Suisse

How can a fashion show celebrate a variety of designers while still maintaining an overarching visual identity year to year?

American Express

How can we bring the magic of Kusama Infinity Mirror Rooms to an exclusive branded event?

 

Frank Gehry

How can a lighting spectacle unveil the beauty of the architectural complexity and sophisticated construction techniques of an iconic building?

 

Brancusi Augmented @ MoMA

Can we expand the life of artworks through deeper engagement and contextual understanding?

 
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Studio | Thinkcraft: Interactive Experiences | NYC


Thinkcraft is an experience driven design studio.  We champion human centered design to create engaging and interactive experiences across physical spaces.

From hospitality and retail - to arts and culture, we partner with clients to enrich the relationship with their audience.

Drawing from architecture, sociology and the arts, our work is grounded in empathy, sense and behaviour.  We believe in the power of spaces that people want to come back to.

Studio | Thinkcraft: Interactive Experiences | NYC


Thinkcraft is an experience driven design studio.  We champion human centered design to create engaging and interactive experiences across physical spaces.

From hospitality and retail - to arts and culture, we partner with clients to enrich the relationship with their audience.

Drawing from architecture, sociology and the arts, our work is grounded in empathy, sense and behaviour.  We believe in the power of spaces that people want to come back to.

Services | Thinkcraft: Storytelling - Digital - Activations | NYC


Services | Thinkcraft: Storytelling - Digital - Activations | NYC


 

Services:

 

Strategy

Research + Analysis + Insights
Systems Thinking
KPI Definition
Concept Development
Blueprint Development

Design

Service Design
Spatial Planning
Environmental Design
Interaction Design + UX + UI
Event + Exhibit + Activation

Development

Graphic + Creative Direction
Narrative + Storytelling
Motion Graphics + Animation
VR + AR + VFx
Digital Tools + Interfaces
Software Development

Implementation

Fabrication
Vendor Management
Installation + Integration + Maintenance
Build Oversight

 
 

 

Impact

Customer Experience
Brand Awareness
Customer Relationship
Audience Engagement
Social Behaviour

Metrics

To set a high bar for ourselves and our partners, we strive to develop meaningful and measurable metrics for every new partnership and project we take on.

 

2017 Projects


2017 Projects


 

Some questions we've been asked to solve:

 
 

verizon

How can a telecom giant reimagine its retail presence to express a new strategy focused on seamless digital experiences for its customers?

Facebook

How can the idea of a global community manifest in a physical space, while also promoting tools for creativity?

 
 

Uber

Can a digital service's ethos also be extended across physical locations, particularly for a company wide retreat intended to invigorate and grow partner loyalty?

Lancôme

How can we revitalize the perception of a brand by empowering and enticing millennials to engage in a new digitally intuitive way?

 
 

MoMA

How does one introduce a digital fingerprint of a museum’s collection in a contextual, elevated and relevant manner, while also welcoming and inspiring 9000 visitors a day?

Mode Suisse

How can a fashion show celebrate a variety of designers while still maintaining an overarching visual identity year to year?

 
 

Saks 5th Avenue

Can an interactive multiplayer holiday window engage and excite the attention of a wide age group?

American Express

How can we bring the magic of Kusama Infinity Mirror Rooms to an exclusive branded event?

 
 

St. Thomas Hospital

Can you develop a human-scale environment resembling a neuronal network that neurologists can interact with?

111 W 57th St

How can we use lighting design to give life to a new feminine and ephemeral presence within the otherwise masculine skyline of Manhattan?

 
 

Frank Gehry

How can a lighting spectacle unveil the beauty of the architectural complexity and sophisticated construction techniques of an iconic building?

 
 

Facebook GMSS


Facebook GMSS


Photo by LoveTheWind/iStock / Getty Images

  Facebook

   B2B - Global Marketing Summit  

Can a global summit of 5000 people feel intimate and deliver an inspiring, educational, and rewarding experience?

Facebook asked us to develop distinct experience concepts for their annual Global Marketing Summit at a point in time when conversation about ethics and inclusivity are occurring on a global scale, while they are making breakthroughs with Augmented Reality and AI platforms. 

Bringing together 5000 people to intimately relate to one another while also interacting with spaces in a profoundly new way, delivered an experience that both surprised and delighted attendants.

Spring-boarding off Facebook’s core values we aimed to bring something different to the conference platform by developing and seamlessly incorporating activations and art interventions within the space.

We designed the spatial layout and flow to minimise wait times for activations and talks - while also creating nooks and areas where attendees could gather in more intimate places, facilitating deeper interaction. Attendees were further rewarded through interactive and collaborative games specifically aimed at encouraging heuristic understanding of advanced technologies and tools, as well as interaction and play with attendees outside of one's usual social circles.

We emphasised the notions of community, inclusivity, agency, autonomy and self-expression as elements that were integrated into the activities and activations over the course of the summit programming in order to empower attendees and encourage discourse on the sometimes uncomfortable problems that arise within global communities such as Facebook.

– Developed with Magnetic for Facebook