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about


Thinkcraft is an experience design studio.  We champion human centered design to create engaging and interactive experiences across physical spaces.

From hospitality and retail - to arts and culture, we partner with clients to enrich the relationship with their audience.

Drawing from architecture, sociology and the arts, our work is grounded in empathy, sense and behaviour.  We believe in the power of spaces that people want to come back to.

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about


Thinkcraft is an experience design studio.  We champion human centered design to create engaging and interactive experiences across physical spaces.

From hospitality and retail - to arts and culture, we partner with clients to enrich the relationship with their audience.

Drawing from architecture, sociology and the arts, our work is grounded in empathy, sense and behaviour.  We believe in the power of spaces that people want to come back to.

 
 

Services:

 

Strategy

Research + Analysis + Insights
Systems Thinking
KPI Definition
Concept Development
Blueprint Development

Design

Service Design
Spatial Planning
Environmental Design
Interaction Design + UX + UI
Event + Exhibit + Activation

Development

Graphic + Creative Direction
Narrative + Storytelling
Motion Graphics + Animation
VR + AR + VFx
Digital Tools + Interfaces
Software Development

Implementation

Fabrication
Vendor Management
Installation + Integration + Maintenance
Build Oversight

 
 

 

Impact

Customer Experience
Brand Awareness
Customer Relationship
Audience Engagement
Social Behaviour

Metrics

To set a high bar for ourselves and our partners, we strive to develop meaningful and measurable metrics for every new partnership and project we take on.

 

projects


projects


 

Some questions we've been asked to solve:

 

UBER

How can you re-design our support and recruitment centers in order to improve efficiency and increase driver loyalty? And can we do it worldwide?!

 
 

Sonos

How can a native online audio brand, amplify its identity in a physical retail environment?

the Met

How can we use light in order to celebrate the intricate details of a building's facade making the Museum look like a work of art itself?

 
 

MoMA

How does one introduce a digital fingerprint of a museum’s collection in a contextual, elevated and relevant manner, while also welcoming and inspiring 9000 visitors a day?

Mode Suisse

How can a fashion show celebrate a variety of designers while still maintaining an overarching visual identity year to year?

 
 

Saks 5th Avenue

Can an interactive multiplayer holiday window engage and excite the attention of a wide age group?

American Express

What kind of digital interface can encourage in-person local shopping as well as offering an occasion for urban exploration?

 
 

St. Thomas Hospital

Can you develop a human-scale environment resembling a neuronal network that neurologists can interact with?

111 W 57th St

How can we use lighting design to give life to a new feminine and ephemeral presence within the otherwise masculine skyline of Manhattan?

 
 

Frank Gehry

How can a lighting spectacle unveil the beauty of the architectural complexity and sophisticated construction techniques of an iconic building?

 
 

contact


contact



 

  Thinkcraft

   email:  get in touch 

   tel: +1.646.484.9828

   238 Franklin Street 

   New York, NY 11222