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Studio | Thinkcraft: Interactive Experiences and Design | NYC


Thinkcraft is an experience driven design studio.  We champion human centered design to create engaging and interactive experiences across physical spaces.

From hospitality and retail - to arts and culture, we partner with clients to enrich the relationship with their audience.

Drawing from architecture, sociology and the arts, our work is grounded in empathy, sense and behaviour.  We believe in the power of spaces that people want to come back to.

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Studio | Thinkcraft: Interactive Experiences and Design | NYC


Thinkcraft is an experience driven design studio.  We champion human centered design to create engaging and interactive experiences across physical spaces.

From hospitality and retail - to arts and culture, we partner with clients to enrich the relationship with their audience.

Drawing from architecture, sociology and the arts, our work is grounded in empathy, sense and behaviour.  We believe in the power of spaces that people want to come back to.

 
 

Services:

 

Strategic Consulting

Research + Analysis + Insights
Behaviour + Systems Thinking
Concept + Brand Development
Blueprint Development

Design

Creative Direction
Narrative + Storytelling
Animation + AR + VFx
Digital Tools + Interfaces

Development

Event + Exhibit + Activation
Spatial Planning + Wayfinding
Environmental Design
Service + Interaction Design


 

Projects | Thinkcraft: Installations - Lighting - VR AR | NYC


Projects | Thinkcraft: Installations - Lighting - VR AR | NYC


 
 

Some questions and experiences we've focused on:

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verizon

How can a telecom giant reimagine its retail presence to express a new strategy focused on seamless digital experiences for its customers?

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Uber

Can a digital service's ethos also be extended across physical locations, particularly for a company wide retreat intended to invigorate and grow partner loyalty?

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MoMA

How does one introduce a digital fingerprint of a museum’s collection in a contextual, elevated and relevant manner, while also welcoming and inspiring 9000 visitors a day?

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Saks 5th Avenue

Can an interactive multiplayer holiday window engage and excite the attention of a wide age group?

 

111 W 57th St

How can we use lighting design to give life to a new feminine and ephemeral presence within the otherwise masculine skyline of Manhattan?

 

ThoughtWorks AR

How do you extend an already established brand voice, while remaining true to the essence of the original identity?

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facebook

How can the idea of a global community manifest in a physical space, while also promoting tools for creativity?

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Lancôme

How can we revitalize the perception of a brand by empowering and enticing millennials to engage in a new digitally intuitive way?

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Mode Suisse

How can a fashion show celebrate a variety of designers while still maintaining an overarching visual identity year to year?

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American Express

How can we bring the magic of Kusama Infinity Mirror Rooms to an exclusive branded event?

 

Frank Gehry

How can a lighting spectacle unveil the beauty of the architectural complexity and sophisticated construction techniques of an iconic building?

 

Brancusi Augmented @ MoMA

Can we expand the life of artworks through deeper engagement and contextual understanding?

 
 

Contact | Thinkcraft: Design Studio based in New York City


Contact | Thinkcraft: Design Studio based in New York City



 

Say Hello!              hello@thinkcraft.co

New Business, Projects, Partnerships and Collaborations: newbiz@thinkcraft.co

Press, PR and Speaking Engagements: press@thinkcraft.co

Join the Team  jobs@thinkcraft.co

238 Franklin Street, Brooklyn, NY 11222