MoMA

new york - usa

A software solution drawing reference from a symphony.

How does one introduce a digital fingerprint of a museum’s collection in a contextual, elevated and relevant manner, while also welcoming and inspiring 9000 visitors a day? Partnering with IBM and IF, we developed and designed a software and aesthetic solution inspired by a curatorial symphony. Dynamic content on events, exhibitions and collections, images from the museum’s archives, as well as time specific information are revealed at a perceptible pace and produce a stunning canvas stretched across the lobby.

Welcoming international visitors on a daily basis, the information and ambience are further informed by the phenomena and properties of light and shadows that link to the architecture of the building.