Saks 5th Avenue
new york - usa
A novel and playful engagement platform for eager holiday shoppers
Creative Direction
Experience Design
Content
Can an interactive multiplayer holiday window excite and retain the attention of a wide age group? Intended to spark fun, play and conversation, we mitigated guest’s impatience and brought a sense of wonder and laughter to those waiting to enter the Saks Fifth Ave location during the busy holiday season.
Creative Direction
Experience Design
Content
The infinite landscape and interaction was driven by a unique mobile technology, pulling passersby and online visitors into the magic of snowfall and the Yeti’s evolving igloo landscape. As each visitor accessed the mobile experience, they discovered their unique ‘Yeti’ name, picked a snowflake and flicked it from their device into the Saks Holiday Window.
