Enchanted Diamonds

Brand Voice, Site Redesign

How do we translated the intimate nature of buying a ring and the delicate craft of perfecting diamonds across an online platform?

The brand and site redesign for enchanted diamonds attempts to bring a tactile and celebratory feeling to the browsing experience. By using vivid photography and natural materials we welcome guests in to a familiar and highly curated world that is both elegant and spacious, as well as informative and direct.