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  Frank Gehry

   Louis Vuitton Ceremonies

How can a lighting spectacle unveil the beauty of the architectural complexity and sophisticated construction techniques of an iconic building?

Gehry’s LVMH museum is a spectacle in and of itself. In order to create a beautiful sequence for the opening event we returned to the materiality of the building - and the artistic and design opportunities that might arise there. 

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Through on-site research and hundreds of storyboard iterations we devised a running ‘script’ and used the complex glass forms to our advantage; exploring the concept of hide and reveal within the inherent opaqueness of the sails. We created a conversation between the architectural volumes, the glass sails and the evening Parisian sky.

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Through dynamic changes in the light we guided people from the street outside, through the building and out onto the lawn for the final spectacle.

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– Designed at L'Observatoire International with Frank Gehry